LP (Landing Page) Design Reference List
Daily updates of LP (Landing Page) design examples categorized by industry and style.
The year-end and New Year period is a time when many special sales and campaigns are held, and consumer purchasing intent also increases. Therefore, it is important to express "festivity," "value," and "a fresh start to the new year" in year-end and New Year LP designs. Visually impactful designs are particularly effective when promoting lucky bags, first sales of the new year, or countdown sales. This summary page introduces LP designs that leverage the unique seasonality and eventfulness of the year-end and New Year period, offering insights into effective presentation methods and layout ideas.
When creating year-end and New Year LP designs, it is important to effectively incorporate elements that express the seasonality. For example, using a color scheme based on red and white or gold, New Year's motifs such as Kadomatsu and Kagami mochi, and visuals that evoke festive fireworks or countdowns can create a year-end and New Year atmosphere. Additionally, campaign and sale information should be placed in highly visible locations, and the design should guide users to take intuitive action.
While year-end and New Year designs require festivity, it's important to note that over-decorating can make information difficult to convey. It is crucial to clearly display campaign periods and discount rates, balancing them with visual effects. Furthermore, as many users access via smartphones, a layout designed for mobile visibility is essential. Additionally, since many brands promote simultaneously during this period, devising ways to stand out is key.
Recommended motifs and color schemes
For year-end and New Year LPs, it is effective to incorporate motifs such as Kadomatsu (pine and bamboo decoration), Kagami mochi (stacked rice cakes), lucky bags (fukubukuro), fireworks, and gold dust. Using festive colors like red and white, or gold and silver, as the base for the color scheme can express both a sense of the season and luxury simultaneously.
A classic style with red and white, typical of the New Year, accented with gold.\r\n
A chic color scheme combining gold and black to express the luxury of the New Year.\r\n
A vibrant color scheme with night sky navy and bright, fireworks-like hues, evoking countdowns and festivity.\r\n
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Check the list of catch phrases
You can check a list of the main catchphrases used on the landing page of the currently displayed design list, and use it as a reference when creating your own catchphrase.
![Fiscal Year 2019 Regular Recruitment Site [Interesting and Beneficial] LP design (Recruitment and Hiring / yellow / Lively type) PC version](https://rdlp.jp/image/lp-archive/29879/200x400.jpg)
What is the Year-end and New Year Period?
The year-end and New Year period is a special time that marks the culmination of one year and the start of a new one. The end of the year brings major cleaning and Christmas events, while the new year brings first sales and new year's resolutions, drawing significant changes and expectations in people's lives. For companies and brands, this period is an excellent opportunity to engage with consumers. In LP design, emphasizing "luxury" and "freshness" can convey a sense of specialness. Incorporating Japanese symbols like New Year's decorations, Kadomatsu, and red-and-white colors is also effective.