How to Create an LP Design
When creating an LP, it’s important to structure the content based on user purchasing behavior. By adapting the concept of “AIDMA” for LPs and using seven key content sections, you can ensure that your LP includes all the essential elements needed to drive conversions.
What is the “AIDMA” Model?
AIDMA stands for Attention, Interest, Desire, Memory, and Action — a consumer behavior model proposed by Roland Hall in the United States.
It represents the fundamental psychological process of consumers in purchasing decisions.
The “7 Content Sections” Adapted for LPs
Attention【Awareness / Attention】
A subcontractor who can handle everything…?
This might make my job a lot easier!
In LP creation, it’s crucial to grab the user’s attention in the first view and make them aware of your product or service.
Use eye-catching visuals and compelling headlines that immediately make users think, “Ah, this might be what I need!” Impactful presentation helps users instantly judge the relevance of your offering.
Interest【Interest / Curiosity】
Exactly, we’ve been struggling with that too,
so we’re looking to switch production companies…
Users become curious about how well the product or service matches their needs, as well as its effectiveness and popularity. Here, it’s effective to show credibility with media coverage, rankings, or testimonials.
Also, empathizing with the user’s problem and clearly presenting how your product solves it will strengthen their interest and expectations.
Image【Imagination】
I see! With this setup, it might be easier
to work with them than other subcontractors.
Encourage users to imagine how their life or business will improve by using your product or service.
Use diagrams and visuals to clearly communicate the benefits and make it easy to understand the positive outcomes of choosing your offering.
Desire【Desire】
If they handle all of this,
it’ll save us a lot of time and effort!
Deepen the explanation of the product or service benefits using visuals to convince the user and boost their desire to purchase.
At this stage, introduce concrete examples, testimonials, and trust-building elements that transform “interest” into “I want this!”
Comparison【Comparison】
With this setup,
it seems safe to leave everything to them.
Online, users can easily compare multiple options. That’s why your LP must stand out even when compared with competitors.
Highlight strengths, reliability, and relatability to build a positive image and differentiate your brand. This elevates your perceived value above competitors.
Consent【Conviction / Assurance】
They have so many achievements,
and the quality looks great — I feel confident!
Show that many people are using and repeating purchases of your product, reinforcing that it must be a good choice. This encourages purchasing decisions.
Present concrete numbers or results to help users feel convinced and move toward conversion. Realistic and trustworthy design is essential here.
Action【Action】
Alright! There’s a campaign going on —
let’s make an inquiry!
When users are highly motivated, conclude with appealing pricing or campaign information to encourage action. This section serves as a summary of all the points above.
Just like TV shopping repeatedly emphasizes key benefits at the end, repeating your selling points, features, and offers here effectively drives inquiries and purchases.
Modern registration landing page
