LP design by DARS
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LP design by DARSLP information
- Registration date 2026-07-10
- https://www.morinaga.co.jp/dars/2026new/
- Product/service name
- DARS
- Categories
- chocolate
- Company name
- Morinaga Seika Kabushiki Kaisha（Tokyo-to Minato-ku）
- Color
- We design LPs using Red tones
- Image
- These LPs have a "Simple" style design
- Catchcopy
- Good job! Let's have one♪
- Design
- 1. Tone and color — centering brand colors: We use the "red" and "chocolate brown" that symbolize daasu as the main colors. Creating a Valentine atmosphere: By using a base of cream and pale pink, we evoke the sweetness of chocolate and the special feeling of Valentine's. Highly legible white text: White text is combined against deep red and brown backgrounds to enhance readability. 2. Composition and layout Story-driven progression: The first view shows the everyday "desk work × daasu" scene, the middle section highlights the product's craftsmanship, and the lower section naturally guides users to scene-by-scene Valentine's suggestions. Diagonal lines to guide flow: Diagonal lines are frequently used to separate sections, smoothly sending the user's gaze downward. Regular card-style arrangement: For scene suggestions and lineup introductions, elements are neatly organized to prevent information overload. 3. Visuals and fonts Handwritten-style font accents: Mixing handwritten-style fonts into titles and embellishments adds familiarity and a handmade feel. Creating sizzle/appetizing appeal: The smooth chocolate visual placed at the center intuitively conveys the product's deliciousness. Use of situational photography: Many close-up photos of hands actually giving daasu are used to help users concretely imagine gift scenes they would want to recreate.
【Note】 The landing page shown above was not designed by our company.
※You can view our production portfoliohere.
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