LP design by Spiciness Reset Experience Campaign

View PC page

View SP page

LP design by Spiciness Reset Experience CampaignLP information

Registration date: https://www.sapporobeer.jp/entertainment/resetcp25/
Product/service name: Spiciness Reset Experience Campaign
Categories: Events, Campaigns, Experiences
Company name: Sapporo Beer Co., Ltd.（Shibuya Ward, Tokyo）
Color: We design LPs using Red tones
Image: These LPs have a "Lively type" style design
Catchcopy: Spiciness Reset Experience Campaign
Site Description: The high-energy visuals, based on vivid red and yellow, instantly convey the world of "Spicy Gourmet x Reset." The information design is well-executed, guiding spicy food lovers from the hero section to collaboration introductions, campaign information, application methods, spicy type diagnostics, and product details without losing their excitement. Headings adorned with flame and chili pepper icons, Step 1-3 flows, and recommended suggestions by type are organized in a card format, making the content intuitively easy to understand. Product photos and food cutouts are also arranged in a unified tone, allowing users to naturally imagine "what flavors can be enjoyed and how." Overall, the color scheme, typography, and illustration tone and manner are consistent, resulting in a highly complete LP that directly conveys the campaign's enjoyment and the brand's characteristic spicy appeal.