LP design by Ichiban Shibori Sugar Content 0

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LP design by Ichiban Shibori Sugar Content 0LP information

Registration date 2025-11-05: https://www.kirin.co.jp/alcohol/beer/ichiban/toshitsuzero/
Product/service name: Ichiban Shibori Sugar Content 0
Categories: Beer and Happoshu
Company name: Kirin Holdings Co., Ltd.（Nakano-ku, Tokyo）
Color: We design LPs using Shades of blue
Image: These LPs have a "Refreshing type" style design
Catchcopy: 10 years of development! Evolved deliciousness
Design: The refreshing blue and white-based tones gently evoke the worldview of "Ichiban Shibori, which can be enjoyed without hesitation even with zero sugar content," and the information design is well-executed, allowing the viewer's gaze to naturally flow from the seaside key visual to product feature explanations, three key points of the special brewing method, developer stories, TV commercials, and specifications. While photos prominently displaying the texture of beer and foam, and boards featuring a water droplet texture visually appeal to the "chilled deliciousness," the typography uses a legible and elegant script as an accent, simultaneously creating a sense of trust and specialness. This highly complete LP, with a clear distinction between the explanation and story parts, and a consistent tone and manner extending to the final product information, effectively communicates both brand identity and functional value in a balanced way.