LP design by Shinako × Ottotto Collaboration Campaign

LP design by Shinako × Ottotto Collaboration CampaignLP information

Registration date 2026-09-18

https://www.morinaga.co.jp/ototo/shinakocp2026/

Product/service name

Shinako × Ottotto Collaboration Campaign

Categories

Snack foods, gum, and candy

Company name

Morinaga Seika Kabushiki Kaisha（Tokyo-to Minato-ku Shibaura 1-13-16）

Color

We design smartphone LPs using Purples

Image

These smartphone LPs have a "Cute style" style design

Catchcopy

Shinako × Ottotto Limited Collaboration Merchandise Campaign

Site Description

This is the official site page for the 'Shinako × Ottotto Collaboration Campaign'.

Design

This landing page features a bright and playful design that maximizes the fun of the character collaboration and the appeal of the campaign. Throughout, it uses bright, pop colors such as pink, purple, and blue to effectively convey a world that gives the target audience a sense of familiarity and excitement. In the first view, characters and limited merchandise are prominently placed to create an impactful layout that allows visitors to grasp the campaign details instantly. In addition, combining background patterns and decorations like stars and clouds with rounded layouts produces a cute and brand-unique atmosphere. Information such as how to apply, eligible products, and prize introductions is organized using card-style designs and color coding, so even with a lot of information the readability is high and users can participate without confusion. Furthermore, the composed structure with clear contrasts between sections creates an enjoyable scrolling experience. It is a highly polished landing page design that effectively enhances the campaign's appeal and the anticipation for participation.