LP design by The Supermarket with No Prices

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LP design by The Supermarket with No PricesLP information

Registration date 2026-09-03: https://nedannonai-supermarket.maff.go.jp/
Product/service name: The Supermarket with No Prices
Categories: Events, Campaigns, Experiences
Company name: Nourin Suisansho（Tokyo-to Chiyoda-ku）
Color: We design LPs using Green tones
Image: These LPs have a "Simple" style design
Catchcopy: The Supermarket with No Prices
Design: Overall, this is a highly polished design that leverages the familiar theme of a supermarket while balancing playfulness and educational value. The soft visual presentation, centered on illustrations and icons, softens the stiff impression often associated with government-related content and creates an atmosphere that users across a wide age range find approachable. The color scheme effectively uses warm colors that evoke food and shops, and naturally guides the eye to important information and interactive elements. The layout secures ample whitespace, so even when the screen contains a large amount of information it does not feel cramped, and the flow of the experience can be understood intuitively. The typography is also designed with readability in mind, clearly distinguishing headings from body text. Overall, this website excels in balancing experience design and visual design, allowing users to engage with the content enjoyably.