LP design by Torori Mitsuimo Beni Haruka Frappuccino®/ Mousse Tea Latte

LP design by Torori Mitsuimo Beni Haruka Frappuccino®/ Mousse Tea LatteLP information

Registration date 2026-09-02

https://www.starbucks.co.jp/cafe/mitsuimo/

Product/service name

Torori Mitsuimo Beni Haruka Frappuccino®/ Mousse Tea Latte

Categories

Western confectionery

Company name

Starbucks Coffee Japan, Ltd.（Shinagawa-ku, Tokyo）

Color

We design smartphone LPs using Beige tones

Image

These smartphone LPs have a "Refreshing type" style design

Catchcopy

Silky — welcome to an autumn of mitsuimo.

Design

The design is very appealing, incorporating soft beige and warm autumnal colors while conveying the rich, melt-in-your-mouth texture of mitsuimo. It maintains the refined, sophisticated atmosphere characteristic of Starbucks while carefully expressing the familiar comfort and seasonal feel of roasted sweet potato, creating a composition that naturally draws you into the product's world.

The prominently placed drink and ingredient photos intuitively convey taste and texture, and it's impressive how they create a narrative that allows you to enjoy the characteristics of mitsuimo, its development background, and the points of craftsmanship. The use of negative space in the photos and soft lighting turns it into a design that evokes not just a product introduction but the idea of "a special seasonal cup to be savored."

Furthermore, the balance of product feature descriptions, visual appeal, and placement of the brand message is very well arranged, so despite the amount of information, the upscale atmosphere is maintained. I feel this is a highly accomplished promotional design that merges the excitement of Starbucks' seasonal limited offerings with the special pleasure of enjoying autumn flavors at a high level.