LP design by Sparkling Matsuyama Time Exploring Art and Food

LP design by Sparkling Matsuyama Time Exploring Art and FoodLP information

Registration date 2026-08-27

https://travel.rakuten.co.jp/movement/ehime/202607_matsuyama/

Product/service name

Sparkling Matsuyama Time Exploring Art and Food

Categories

Domestic and international travel

Company name

Matsuyama-shi Kankou Kokusai Kouryuu-ka（）

Color

We design smartphone LPs using Green tones

Image

These smartphone LPs have a "Lively type" style design

Catchcopy

Delicious lingering flavors and moments that stir the heart. In Matsuyama, let yourself unwind.

Design

The photo-centered composition that evokes Matsuyama's history, its onsen, and the charms of strolling the town is highly striking, and it naturally conveys the atmosphere of the destination and the pleasure of spending time there. By showcasing the appeal of emblematic local spots such as Matsuyama Castle and Dogo Onsen with large visuals, and then unfolding information on food, experiences, and town walks, the layout helps expand concrete images of the trip.

Also, the balance between photography and text is excellent; rather than presenting tourist destinations as a mere list, the design communicates the experiential value of "what you feel there and how you enjoy it." Elements unique to Matsuyama—onsen, historical culture, and gourmet cuisine—are introduced in a natural flow, making the appeal of the trip easy to grasp even for first-time visitors.

Overall, with an elegant layout that makes effective use of white space and beautiful photographic expression, it successfully balances calmness and a sense of excitement. I feel it is a highly refined tourism promotion design that increases interest in Matsuyama and raises anticipation for travel.