LP design by Morinaga no Yaki Purin

LP design by Morinaga no Yaki PurinLP information

Registration date 2026-08-07

https://www.morinagamilk.co.jp/products/brand/yaki/2026new

Product/service name

Morinaga no Yaki Purin

Categories

Western confectionery

Company name

Morinaga Nyuugyou Kabushiki Kaisha（Tokyo-to Minato-ku Higashi Shimbashi ichi-chome 5-ban 2-go）

Color

We design smartphone LPs using White-based

Image

These smartphone LPs have a "Simple" style design

Catchcopy

Rich flavors gently unfold in your mouth, offering a luxurious moment.

Design

1. A straightforward sense of "deliciousness" conveyed through sizzle (photographic expression)
Close-ups of ingredients: Compelling photos with motion and texture (sizzle)—such as the moment milk is poured, the velvety caramel sauce, or a spoon lifting the pudding—are prominently placed to stimulate viewers' appetites. Visualizing the production background: By featuring photos of puddings carefully lined up and baked, the design conveys a homemade feel and reassures viewers about quality.
2. A unified, elegant, and subdued color tone befitting a long-established coffee shop: Overall, the palette is based on cream (beige), brown, and white. Sense of luxury and retro: Colors that evoke the gentleness of the pudding's eggs and the slight bitterness of the caramel are used; the restrained tones convey the brand's history and dedication.
3. A vertical layout and storytelling that encourage scrolling with numbering for “Commitment 1–4”: As users scroll down, attractions such as ingredients, sauce, texture, and production method are revealed step by step, designed to keep users engaged until the end. Clear section separation: Alternating background colors and image placement left and right (Z-pattern) create rhythm and improve readability.
4. A clear path to purchase (CTA design) Product presentation and buttons: Actual package photos are displayed not only at the top but also in the middle and near the bottom, with buttons like "Details here" placed directly below to link to the purchase page. The design lets users take the next action the moment they think, "I want to eat this."