LP design by Pino Pokemon Design

LP design by Pino Pokemon DesignLP information

Registration date 2026-08-07

https://www.pinoice.com/lp/pokemon2026/

Product/service name

Pino Pokemon Design

Categories

ice

Company name

Morinaga Nyugyo Kabushiki Gaisha（Tokyo-to Minato-ku Higashi-Shinbashi 1-chome 5-ban 2-go）

Color

We design smartphone LPs using Red tones

Image

These smartphone LPs have a "Lively type" style design

Catchcopy

Pino returns this year in Pokemon design!

Design

Website design points: A striking contrast of brand colors — three main colors are composed of the vivid red symbolizing Pino, the lively yellow that evokes Pikachu, and an accent blue. The contrast is very high, and the color scheme intuitively conveys at a glance that this is a Pino and Pokemon collaboration. Dynamic gaze guidance: Making use of the vertically long landing page (LP) format, large catch copy and character illustrations are placed diagonally so that users' gaze naturally scrolls downward. Joyful effects from background patterns: On red or yellow backgrounds, faint pop pop geometric patterns such as diamond shapes and dots are applied, avoiding flat blocks of color and creating a festive liveliness and sense of excitement. 2. Product and gimmick design points: The package's collectible element — for each “6-piece” or “assort pack”, rows of limited-edition packages are presented featuring numerous Pokemon from different regions. The layout stimulates purchasing desire by encouraging consumers to choose favorites from many varieties (e.g., 5 types, 3 types) and to want to collect them. Interactive visuals linked to 3D craft (Pino Gacha): Not just eating the ice cream, the finished form and gimmick of the "Pino Gacha" — made by combining two empty boxes to create a gacha machine — are explained clearly in the center using a large video and step-by-step illustrations. Showing large, three-dimensional renderings of the finished product makes people want to try to make it themselves. Monsutabooru-motif accents: By incorporating the "monsutabooru" design throughout — such as on the gacha handle and step icons on the site — the Pokemon world is more deeply connected with the packaging.