LP design by Pregnancy and Child-rearing Information Site

LP design by Pregnancy and Child-rearing Information SiteLP information

Registration date 2026-08-07

https://ssl.hagukumi.ne.jp/2026new

Product/service name

Pregnancy and Child-rearing Information Site

Categories

Health foods, health drinks, and supplements

Company name

Morinaga Nyugyo Kabushikigaisha（Tokyo-to Minato-ku Higashi-Shimbashi 1-chome 5-2）

Color

We design smartphone LPs using White-based

Image

These smartphone LPs have a "Simple" style design

Catchcopy

Fostering a compassionate heart

Design

1. Friendly visuals tailored to the target audience Circular (round-window) cropping: The selected portrait photos and the baby photos above them are all cropped into round shapes without corners. By adding roundness, we express the “softness,” “gentleness,” and “sense of security” that perfectly suit the target, mothers and babies. Warm photo selection: Photos capturing scenes of actual product use and the calm everyday life of parenting are used to help users empathize. 2. Consistency of tone & manner Natural color scheme: Using white as a base, a pale beige (ivory) background, and the earth-tone “green” as an accent color. This color composition evokes an organic feel and a sense of gentleness toward the skin. Accents of hand-drawn-style illustrations: Simple line-drawn illustrations placed throughout soften the overall crisp impression of the website and add a homey atmosphere. 3. Information visibility and navigation design Ample whitespace (white space): By leaving relatively wide space between elements, the site is easy to scroll on tall screens such as smartphones, and information is conveyed clearly without feeling cluttered. Clear CTA (call-to-action) buttons: At the end of each section, attention-grabbing green rounded-corner buttons (e.g., "See the product lineup here") are placed to guide users to take the next action.