LP design by Miruku Seikatsu

LP design by Miruku SeikatsuLP information

Registration date 2026-08-07

https://www.milklife.morinagamilk.co.jp/2026new/

Product/service name

Miruku Seikatsu

Categories

Health foods, health drinks, and supplements

Company name

Morinaga Nyugyo Kabushiki-gaisha（Tokyo-to Minato-ku Higashi-Shinbashi 1-chome 5-ban 2-go）

Color

We design LPs using White-based

Image

These LPs have a "Trust and Safety" style design

Catchcopy

Deliciously supplements calcium and nutrients that tend to be lacking — Miruku Seikatsu

Design

1. Choosing fonts that empathize with the target audience
Rounded fonts: Using rounded fonts (rounded gothic-style, etc.) for titles and headings gives a gentle, friendly impression. Large text sizes: Important figures and selling points are emphasized with larger, bolder text so that seniors can read them on smartphones or other screens without strain.
2. A color palette that conveys gentleness and cleanliness
Pink and magenta accents: Soft pinks and bright magenta colors are placed at key points to add a touch of elegance and a tone that is approachable for mature women. Whites and cream colors that evoke milk: Soft whites, ivories, and light beiges are used for backgrounds and base colors to highlight the product’s purity, sense of safety, and appetizing image as “milk.”
3. A visual layout that communicates intuitively
Use of illustrations and icons: Health ingredients such as lactoferrin and calcium are presented with cute circular icons to make complex nutritional information easy to understand at a glance. Clear contrast between packaging and products: The regular version (can type) and individually wrapped (stick type) are neatly compared in a clean vertical card-style layout.
4. Layout structure that builds trust
Clean white space: Adequate margins (white space) are placed on the left and right of the screen and between content blocks so information does not blend together, guiding the viewer’s gaze smoothly from top to bottom.