LP design by Shorts Feature

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LP design by Shorts FeatureLP information

Registration date 2026-08-03: https://www.tu-hacci.co.jp/f/26_shorts_collection/sp=1
Product/service name: Shorts Feature
Categories: Underwear and Nightwear
Company name: Kabushiki Kaisha WaterAir（Hiroshima-ken Hiroshima-shi）
Color: We design smartphone LPs using Beige tones
Image: These smartphone LPs have a "Simple" style design
Catchcopy: Choosing shorts that suit who I am now — both functionality and design.
Design: The soft color palette, unified overall in beige, ivory, and muted pink, is extremely striking and appealing for how it carefully conveys the refined elegance, sense of reassurance, and gentle feminine world typical of an underwear brand. The simple layout that makes use of whitespace and the delicate typography beautifully bring out the product photography, creating a composition that naturally communicates the texture and worn image of each item. Furthermore, by organizing sections by category and balancing worn photos with standalone product visuals, the layout intuitively conveys the breadth of the lineup and the characteristics of the products. Throughout, the tone and color of the photos and the details of the design are kept consistent, resulting in a highly polished design that combines quality and practicality and lets customers comfortably experience the brand world while enjoying product selection.