LP design by Riputon, the at-home iced tea experts

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LP design by Riputon, the at-home iced tea expertsLP information

Registration date 2026-07-31: https://www.lipton.jp/ja/recipe/how-to-make-delicious-iced-tea/
Product/service name: Riputon, the at-home iced tea experts
Categories: Events, Campaigns, Experiences
Company name: Ekatera Japan Saabisu Kabushiki Kaisha（）
Color: We design LPs using Shades of blue
Image: These LPs have a "Lively type" style design
Catchcopy: Easy, delicious, at-home iced tea
Design: A design that leverages the brand identity to emphasize approachability and intuitive readability.

In terms of color scheme, it uses Riputon’s signature yellow and bright tones as a base, creating a refreshing visual that lets the clarity of the glass and tea stand out and evokes a summery atmosphere. The main visual provides a smooth lead to encourage scrolling, with measures implemented to prevent drop-off.

Structurally, it presents a variety of recipes — 「Basic Iced Tea」「Milk Tea」「Lemonade」 — in a brisk "Easy! 3STEP" step format. By making abundant use of diagrams and numbering (1,2,3), the recipe steps are designed to be easy to understand visually.

In the latter part, it compactly summarizes the "4 tips" and the product's strengths, forming a practical layout that naturally connects the recipe experience to product purchase.