LP design by Ninjameshi Aisu Surari

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LP design by Ninjameshi Aisu SurariLP information

Registration date 2026-07-17: https://www.uha-mikakuto.co.jp/iceslurry/
Product/service name: Ninjameshi Aisu Surari
Categories: Snack foods, gum, and candy
Company name: UHA Mikakuto（）
Color: We design smartphone LPs using Shades of blue
Image: These smartphone LPs have a "Cool style" style design
Catchcopy: Summer: drinkable ice
Design: This LP is a highly promotional design that clearly highlights not only the product's functions but also the usage scene of beating the heat.

A strong point is that the simple and striking catchphrase "drinkable ice" allows users to grasp the product's features instantly. It also uses illustrations and photos to clearly explain the mechanism of the ice slurry, consumption situations, and features such as the inclusion of salt, citric acid, and minerals, conveying the product's value intuitively. Furthermore, effectively using commercial videos and talent visuals increases buzz and helps generate interest in the brand.

In terms of design, a refreshing color palette based on blue and white and visuals that evoke ice and coolness are unified to strongly convey a summery, refreshing feeling. The amount of information is also kept at an appropriate level, making it easy to understand the product's appeal in a short time.

Overall, it can be evaluated as a high-quality brand LP that clearly expresses the unique world of a seasonal product and simply communicates the product's features and usage scenarios.