LP design by Dai and Dry Shampoo

LP design by Dai and Dry ShampooLP information

Registration date 2026-07-15

https://lp.moist-diane.jp/064/

Product/service name

Dai and Dry Shampoo

Categories

Skincare, Bodycare, Haircare

Company name

Kabushiki-gaisha Nature Labo（Shibuya-ku, Tokyo）

Color

We design smartphone LPs using yellow

Image

These smartphone LPs have a "Cute style" style design

Catchcopy

Instant reset without leaving white residue!

Design

The page you introduced is the special landing page (LP) for the haircare brand "Moist Diane (MoistDiane)" dry shampoo. Compared to the two sites you looked at earlier (the quirky pop of "Hazushiba" and the minimal, Korean-like feel of "ByUR"), this site's design can be described as a classic, ultra-practical marketing design that instantaneously stimulates purchase intent. I'll break down this design into several characteristic approaches and explain them.
1. Active use of color that conveys "refreshing" and "clean" impressions
Given the nature of a dry shampoo, what users seek are sensations like "greasiness gone, a refreshing feel" and "silky smoothness." Blue & citrus color scheme: a fresh light blue (blue) is used as the base, combined with vivid yellow and yellow-green accents that evoke citrus. This color planning is designed to directly trigger associations in the viewer's mind of "coolness," "a crisp scent," and "freshness."
2. Priority on benefits rather than massive typographic world or emotion
Unlike the previous two sites that emphasized a huge typographic worldview or emotional "emo-ness," this site is designed to drive the product's strengths into the user's view instantly, prioritizing "benefits (effects/advantages)." Catchphrases like "Instant reset without leaving white residue!", "No.1 in dry shampoo sales for five consecutive years," and "Waterless refresh" are displayed in very large, bold, clear gothic type as you scroll. The typography is designed so users do not "read" the text but instead have the information visually pop at them while scrolling, allowing for noise-free comprehension.
3. Visual presentation of concrete usage scenes (occasions)
As a major element of visual presentation for specific "usage scenes (occasions)," the site carefully suggests when the product is useful through illustrations and lifestyle photos. Situations such as "as a substitute for morning shampoo," "when styling has unraveled," "after work or before plans," and "when you've been sweating" are turned into easy-to-understand icons and diagrams that the target (mainly working women and active people) can readily empathize with — "Yes, that's exactly when I struggle!" This makes the product feel personal to the user and lowers the barrier to purchase.