LP design by Ripea Shotto Masuku

LP design by Ripea Shotto MasukuLP information

Registration date 2026-07-15

https://item.rakuten.co.jp/byurjapan/c600610-584790/

Product/service name

Ripea Shotto Masuku

Categories

Skincare, Bodycare, Haircare

Company name

Hamee kabushikigaisha（Kanagawa-ken Odawara-shi）

Color

We design smartphone LPs using White-based

Image

These smartphone LPs have a "Strong" style design

Catchcopy

Take aim at stubborn concerns and shoot directly into the pores!

Design

1. Fusion of a "scientific feel" and "sheer (translucency)"
This product (Ripea Shotto Masuku) is a special-care mask formulated with highly regarded beauty ingredients such as PDRN, azelaic acid, and NMN.

Clean visuals: By incorporating a motif reminiscent of an "IV drip tube," which evokes a medical/scientific approach, into the package background and promotional images, the design visually and directly communicates the ingredients' penetration power and high skincare efficacy.

Sheer color treatment: By introducing fresh textures like "sheer (semi-transparent)," "glass," and "water droplets" into the background and packaging, the design conveys cleanliness and an overwhelming sense of translucency.

2. Sharp and stylish typography
In contrast to loose, casual fonts like Rukua Osaka, this uses very refined modern serif faces (elegant fonts with decorative terminals) and stylish, slim gothic (slender sans-serif) typefaces as the main styles.

The brand logo "ByUR" and ingredient names (PDRN, VC100, etc.) are laid out cleanly and evenly spaced, creating an intelligent, calm presence close to luxury or department-store cosmetics.

3. Minimal color scheme based on pale tones
The entire page and packaging are unified in pale tones—soft pinks, greens, yellows, etc.

Avoiding primary colors and lightly layering soft hues on a white base is a mainstream approach in recent Korean trends.

By minimizing the number of colors (minimalism), the effectiveness of the ingredients and the product's sophistication are emphasized, establishing trust as a mature, refined pore-care brand.