LP design by Rukua Osaka「Sukuuru hazushiba」

LP design by Rukua Osaka「Sukuuru hazushiba」LP information

Registration date 2026-07-15

https://www.lucua.jp/topics/p-1860096.html

Product/service name

Rukua Osaka「Sukuuru hazushiba」

Categories

Events, Campaigns, Experiences

Company name

JR Nishinihon SC Kaihatsu Kabushikigaisha（Osaka-fu Osaka-shi）

Color

We design smartphone LPs using Beige tones

Image

These smartphone LPs have a "Cute style" style design

Catchcopy

My everyday life is actually this much fun.

Design

1. Illustrations that fuse a relaxed vibe and digital elements
What immediately catches the eye is the illustration of a UFO placed at the center and the geometric objects scattered around it (wavy lines, blocks, etc.).

Hand-drawn warmth: instead of perfectly uniform vector lines, slightly irregular lines that look hand-drawn and a rough, spray-painted-like texture are used. This prevents the look from feeling cold and creates a sense of approachability.

Heisei retro / Y2K-like feel: the way geometric motifs are scattered evokes the atmosphere of late-90s to early-2000s pop culture and indie design, producing a retro-pop playfulness that appeals to fashion-conscious younger generations.

2. A color scheme of slightly muted "nuance colors"
When you think of pop design you might imagine primary colors, but this page uses colors with subtle nuance.

A soft, ivory-like background color.

A slightly deep navy, a not-too-vivid mustard yellow, and coral orange. By using a gentle cream base instead of pure white, the whole screen gains a modern, soft look that avoids overly strong contrast. The result is a colorful yet easy-on-the-eyes, cohesive cute palette.

3. Unconventional typography that breaks the rules
The theme of this project is "hazushiba" — a place to unhook the "normal" or "rules" inside yourself. Therefore, the design of the letters (fonts) themselves embody that concept.

For example, the "ku" character in the word "Sukuuru" is elongated, and the long vowel mark is shaped like a spiral.

Within the word "hazushiba" there are unique decorations such as ruler-like patterns, looping wavy lines, and speech-bubble motifs. It's a logotype that literally "unhooks" the fixed idea of how letters should be, full of playful spirit, and it determines the site's overall pop direction.

4. A friendly collage-style layout
Images and text are not rigidly bound to a grid of perfectly aligned frames; instead they are arranged loosely as if creating a scrapbook on paper. This visually communicates a casual atmosphere of "a fun, slightly unusual workshop where everyone tries things together," rather than a stiff "school for studying."

The design packs the school's concept — "try stepping a little outside your own sense of 'normal'" — even into the small details, creating a composition that makes you feel excited just by looking at it.