LP design by 1 Choco for 1 Smile — Connecting everyone's smiles to the future

LP design by 1 Choco for 1 Smile — Connecting everyone's smiles to the futureLP information

Registration date 2026-07-10

https://www.morinaga.co.jp/1choco-1smile/2026new/

Product/service name

1 Choco for 1 Smile — Connecting everyone's smiles to the future

Categories

chocolate

Company name

Morinaga Seika Kabushiki Kaisha（Tokyo-to Minato-ku）

Color

We design LPs using Beige tones

Image

These LPs have a "Simple" style design

Catchcopy

1 Choco for 1 Smile

Design

A carefully calculated visual design is used to convey the gentle and sincere theme of supporting cacao-producing regions (sustainability, fair trade, etc.).
Color palette: earth tones as the base — primarily 'brown', evoking cacao and chocolate, and 'green', symbolizing abundant nature and plants. Warm background: instead of pure white, an off-white or light beige is used to give a friendly and organic impression. Accent colors: 'orange/red' inspired by cacao pods and a 'bright yellow' used effectively to draw attention.???? Decoration and illustrations - Hand-drawn elements: hand-drawn touches are applied to heading frames and illustrations of cacao pods and leaves to convey warmth and humanity. Flowing curves: wave-like curves are incorporated into the boundaries between sections to soften the overall screen and create a natural rhythm.???? Photos and fonts - Local smiles: many lively photos of people and children from production areas are placed to intuitively convey the transparency of activities and a positive future. Rounded fonts: mainly rounded typefaces and friendly gothic fonts are used overall to avoid intimidating users.???? Information placement (layout) - Emphasis on numbers: important data such as support achievements and donation amounts are made more visible by increasing font size and centering them so results are immediately apparent.