LP design by Same no Sunakku

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LP design by Same no SunakkuLP information

Registration date 2026-07-08: https://www.oyatsu.co.jp/product/sozai_ichiba/mottainaiosakana/
Product/service name: Same no Sunakku
Categories: Snack foods, gum, and candy
Company name: Kabushiki-gaisha Oyatsu Kanpanii（Mie-ken Tsu-shi）
Color: We design LPs using Shades of blue
Image: These LPs have a "Lively type" style design
Catchcopy: Same no Sunakku
Design: This LP features a brand-content style design that communicates social values such as 'food loss reduction' and 'sustainable fisheries' as a story, not just product sales.

A strong point is that, centered on the clear concept 'Mottainai Osakana Katsuyou Keikaku', it clearly introduces initiatives that make use of tasty but hard-to-distribute fish. It naturally conveys the added value that purchasing contributes to solving social issues, not just the product's appeal, making it easy to elicit empathy.

Also, by effectively using illustrations, characters, and photos, it expresses the difficult theme of environmental issues in a friendly way. In addition to product introductions, content such as a fish encyclopedia and trivia is abundant, which is another attractive point as it deepens understanding of the brand while entertaining.

Overall, beyond simply promoting product features, by conveying the brand's philosophy and social initiatives as a story, it can be evaluated as a highly complete content-type LP that increases user empathy and favorability.