LP design by DUO Kurenzu Seramu

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LP design by DUO Kurenzu SeramuLP information

Product/service name: DUO Kurenzu Seramu
Categories: Skincare, Bodycare, Haircare
Company name: Puremia Anchi Eijingu Kabushiki Kaisha（Tokyo-to Minato-ku）
Color: We design LPs using White-based
Image: These LPs have a "Refined style" style design
Catchcopy: Innovative proposal from DUO! A cleansing serum is born.
Design: 1. Exquisite balance between a sense of luxury (brand) and liveliness (EC)
Rakuten Ichiba pages tend to become cluttered with lots of text and banners, but to preserve the tone & manner (worldview) of the cosmetic brand "Puremia Anchi Eijingu", this page unifies the base color palette with calm, luxurious colors such as white, nude tones, gold, and dark tones.
Within that, Rakuten-specific high-saturation campaign banners in red or yellow, such as "Okaimono Marathon", coupons, and points back, are inserted as exquisite accents, creating a sense of value — "now is the time to buy" — without damaging the brand image.