LP design by Maiku Poppukoon

LP design by Maiku PoppukoonLP information

Registration date 2026-07-01

https://www.fritolay.co.jp/ourbrands/mike/history/

Product/service name

Maiku Poppukoon

Categories

Snack foods, gum, and candy

Company name

Japan Furitoree Kabushikigaisha（〒100-0005 Tokyo-to Chiyoda-ku Marunouchi 1-chome 8-ban 3-go Marunouchi Torasuto Tawaa Honkan 22-kai）

Color

We design LPs using yellow

Image

These LPs have a "Lively type" style design

Catchcopy

History of Popcorn

Design

This LP is a highly refined design completed as content that conveys a 'brand story' rather than selling a product.

A strong point is that by combining timelines, photographs, and changes in packaging, it visually and clearly communicates the history of popcorn and the trajectory of 'Maiku Poppukoon'. Rather than a simple corporate chronology, it conveys the brand's value by linking it to historical background and culture, creating a structure that naturally makes the reasons it has been loved for many years convincing.

Also, while centering on history, it incorporates illustrations, icons, and era-by-era design changes, which makes it enjoyable to read. Although the amount of information is large, because it is organized by sections, readers can continue to the end without getting bored.

On the design side, the friendly world created by leveraging the brand colors and the visuals that evoke a retro atmosphere are impressive. It is designed not to directly appeal to the product's charm, but to foster 'affection for the brand.'

Overall, it is a highly complete LP as brand content that clearly communicates the company's and brand's history while allowing users to feel the trust and familiarity cultivated over many years.