LP design by Kifu Sake

LP design by Kifu SakeLP information

Registration date 2026-06-30

https://kurand.jp/pages/kifusake

Product/service name

Kifu Sake

Categories

Other alcoholic drinks

Company name

Kurando（Adachi Ward, Tokyo）

Color

We design smartphone LPs using yellow

Image

These smartphone LPs have a "Trust and Safety" style design

Catchcopy

Drink to Support — Kifu Sake

Design

This landing page is designed to match the nature of the Kifu Sake project, using a design that conveys warmth and approachability and naturally communicates the concept that enjoying alcohol can contribute to society. Rather than aiming solely to sell products, it emphasizes the experiential value of participating in support activities, balancing the brand's worldview with a social message. The overall tone of the page feels familiar and approachable, visually conveying that this is an initiative anyone can easily join.

The design is based on a natural color palette and effectively places product photos and illustrations featuring dogs as a motif. The soft beige and white background harmonizes with the product label designs, and the green used as an accent color evokes support and a sense of reassurance. Because the overall number of colors is restrained, the page contains a lot of information without becoming visually noisy, allowing the products' charm and the warmth of the project to stand out. Generous photo sizes and margins strike a balance between the readability of an e-commerce site and the refined quality of a brand site.

The structure is very easy to follow: it first explains the purpose of the project, then introduces the products, and continues with the approach to support, the donation mechanism, and activity reports. This order allows visitors to see the products with an understanding of "why this project exists", which helps build confidence in making a purchase. Additionally, the product list showcases large photos organized by type, making it easy to find the desired item and enjoyable to browse.

What's particularly striking is that the page does not stop at showcasing the product's appeal but also thoroughly introduces the support activities themselves. By incorporating the purpose and philosophy of the support and activity reports into the page, buyers can more easily envision how their actions contribute to society. The fact that it functions not merely as a campaign page but as content that communicates the brand's stance and values is a major attraction.