LP design by TAICHIROMORINAGA

View PC page

View SP page

TAICHIROMORINAGA LP design (Western confectionery / White-based / Simple) PC version

TAICHIROMORINAGA LP design (Western confectionery / White-based / Simple) Mobile version

LP design by TAICHIROMORINAGALP information

Registration date 2026-06-29: https://www.morinaga.co.jp/taichiro/2026new/
Product/service name: TAICHIROMORINAGA
Categories: Western confectionery
Company name: Morinaga Seika Kabushiki Gaisha（Toukyou-to Minato-ku）
Color: We design LPs using White-based
Image: These LPs have a "Simple" style design
Catchcopy: TAICHIROMORINAGA
Design: 1. A chic, calm color palette with deep, rich hues: The overall tones are unified in black, dark gray, beige, and gold (ochre tones), visually linking to the depth of the confectionery's burnt caramel and baked browning. High contrast: The transition from a bright upper area to a chic dark area that tells the brand's history is beautiful and tightens the composition.
2. Emotional, beautiful visuals with appetizing sizzle: A large photo at the top that emphasizes the texture and cross-section of the finanshe immediately captures the user's gaze and stimulates appetite. Black-and-white photos that evoke history: Effectively placing a black-and-white photo of the founder intuitively communicates the brand's sense of authenticity and commitment to tradition as part of the story.
3. Elegant, highly readable typography Beautiful Minchotai: Using a delicate Minchotai (serif) for the main catchcopy and headlines balances wa elegance with the classical atmosphere of Western confectionery. Use of whitespace: Ample space around the text keeps information neatly organized and provides a luxurious browsing experience, like flipping through a high-end hotel brochure.
4. A simple structure that doesn't confuse users Clear, well-contrasted layout: Photos, text, and buttons (CTAs) are arranged regularly and beautifully, so simply scrolling naturally communicates the product's appeal. Red as an eyecatcher: Because the base palette is chic, the small red label on product thumbnails stands out and naturally draws attention to new or recommended items. Overall, this is a very high-quality design that succeeds not only in "selling sweets" but in conveying the brand's history and worldview.