LP design by Protein

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Protein LP design (Health foods, health drinks, and supplements / Shades of grey / Trust and Safety) PC version

Protein LP design (Health foods, health drinks, and supplements / Shades of grey / Trust and Safety) Mobile version

LP design by ProteinLP information

Registration date 2026-06-29: https://www.morinaga.co.jp/protein/
Product/service name: Protein
Categories: Health foods, health drinks, and supplements
Company name: Morinaga Seika Kabushiki Kaisha（Tokyo-to Minato-ku）
Color: We design smartphone LPs using Shades of grey
Image: These smartphone LPs have a "Trust and Safety" style design
Catchcopy: Latest information from nutritionists supporting top athletes
Design: 1. Colors that convey trust and clear whitespace
Fresh color scheme: A clean white base is accented with a vivid blue. It perfectly matches the clean image of sports, health, and protein. Adequate whitespace: Although the page is long vertically, appropriate spacing between sections prevents a cramped feeling even with a lot of text, giving a neat and easy-to-read impression. 2. A purpose-based structure that can be chosen intuitively
Large catchphrases that align with user motivations—such as "I want a cool body," "I want to build a beautiful body," and "I want to stay healthy"—are prominently placed. Photos tailored to target groups (men, women, seniors, juniors, etc.) are used effectively, so users can intuitively see which part to read. 3. Readability as media (columns)
Each section has a "COLUMN" box where thumbnail images and short texts are neatly arranged, making it easy to click through as if reading a blog or magazine. The red "Learn more" button functions as a visual cue (CTA), guiding the eye and removing hesitation about the next action. Overall, the design is very well balanced, transitioning like a gradient from a serious pro-athlete tone at the top to a more familiar, family-oriented tone toward the bottom.