LP design by Bigan-sui

LP design by Bigan-suiLP information

Registration date 2026-06-25

https://www.meishoku.co.jp/bigan/kusuriyanohitorigoto/

Product/service name

Bigan-sui

Categories

Skincare, Bodycare, Haircare

Company name

Meishoku Keshouhin（Osaka-shi Chuo-ku）

Color

We design LPs using Multi-color type

Image

These LPs have a "Manga" style design

Catchcopy

Kusuriya no Hitorigoto × When it comes to acne, it's Bigan-sui

Design

This LP is a highly accomplished collaboration LP that prioritizes having people enjoy the characters' and brand's world over simply "selling the product."\r\n\r\nA strong point is that it naturally links the world of the anime 'Kusuriya no Hitorigoto' with Bigan-sui's long history and efficacy. Because the protagonist Maomao (Maomao) is a character knowledgeable about medicine and beauty, the affinity with the product concept is very high, making the collaboration feel like a natural fit rather than a mere tie-in.\r\n\r\nAlso, by reducing the overall amount of information on the LP and putting illustrations and the limited design at center stage, it can be read more lightly than a typical cosmetics LP. Product explanations are also focused on points such as "acne care," "pore care," and "shine control," making the structure easy to understand.\r\n\r\nOn the design side, it incorporates Japanese-style motifs and floral patterns that match the work's worldview while not undermining Bigan-sui's classical image. By showing the limited packaging prominently, the visual appeal that makes viewers feel they "want it" is also successful.\r\n\r\nOn the other hand, compared to typical e-commerce LPs, there is less deep exploration of reasons to purchase and benefit-driven persuasion. Therefore, the design is more suitable for promoting purchases among existing Bigan-sui users and anime fans rather than acquiring new customers.\r\n\r\nOverall, it is an excellent example designed with the "appeal of the collaboration" and a sense of exclusivity at its center rather than focusing on product functional explanations, and as an IP collaboration LP it is a very high-quality design.