LP (Landing Page) Design Reference List

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LP design by Youhoujou

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LP design by YouhoujouLP information

Product/service name
Youhoujou
Categories
Health foods, health drinks, and supplements
Company name
Kabushiki Kaisha Wakan(〒810-0801 Fukuoka-ken Fukuoka-shi Hakata-ku Nakasu 4-chome 6-ban 12-go Puraato Nakasu 8-kai)
Color
We design smartphone LPs using Multi-color type
Image
These smartphone LPs have a "Strong" style design
Catchcopy
Kampo-derived ingredient "Youhoujou" improves neck and shoulders! The first-ever designated quasi-drug, an item designated by the Minister of Health, Labour and Welfare
Design
This LP begins with the familiar issue of "neck and shoulder problems" and is well-structured to naturally increase interest in the product.

A strength is that it concretely articulates the target's concerns and communicates the product's value while inserting explanations of the causes of those symptoms. In addition to explaining ingredients such as royal jelly and Vitamin B1, it emphasizes that it is a designated quasi-drug, which helps differentiate it from ordinary health foods and enhances credibility.

In terms of design, it uses warm color schemes and diagrams to organize even specialized content in an easy-to-understand way. By repeatedly placing user testimonials, data, and product features, the layout allows readers to proceed while alleviating pre-purchase concerns.

On the other hand, because there is a lot of information and many text-heavy sections, it may feel somewhat long on smartphones. Also, since there are multiple selling points, there are parts where the single most important value appears somewhat dispersed.

Overall, empathy for the concern, product credibility, and the purchase flow are well-balanced, making it a highly complete e-commerce LP for health foods and quasi-drugs. In particular, the narrative design that convinces the reader "why it is likely to work" is excellent.

【Note】 The landing page shown above was not designed by our company.
※You can view our production portfoliohere.

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