LP design by Bihidasu Yoguruto W Bifizusukin
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LP design by Bihidasu Yoguruto W BifizusukinLP information
- Registration date 2026-06-01
- https://bifidus.jp/w/
- Product/service name
- Bihidasu Yoguruto W Bifizusukin
- Categories
- Cheese, yogurt, dairy products
- Company name
- Morinaga Nyugyo Kabushiki Kaisha（Tokyo-to Minato-ku Higashi-Shinbashi 1-chome 5-ban 2-go）
- Color
- We design LPs using Gold tones
- Image
- These LPs have a "Trust and Safety" style design
- Catchcopy
- Two types of bifidobacteria — W care for fat and the gut
- Design
- This LP, compared to the earlier "information-heavy ecommerce LP", is a more refined LP leaning toward a brand site.
Good points
1) There is plenty of whitespace, giving a sense of luxury and trust.
With a beige and white base and ample whitespace, it conveys the cleanliness and sense of quality typical of dairy products.
2) The message is simple and easy to understand
The benefit "W care for fat and the gut" is consistent throughout, so there is no confusion about what the product is.
3) The information architecture is well organized
Presentation of concerns
Explanation of the bacteria
Mechanism
Evidence
How to eat
Product information
This flow is natural and reduces the reader's cognitive load.
4) The balance between illustrations and live-action is good
Technical content is broken down with illustrations, making the seemingly difficult topics of "intestinal environment" and "bifidobacteria" intuitively understandable.
5) It makes good use of brand assets
It includes Morinaga Nyugyo's logo, existing product packaging, and TV commercials, which contribute to a sense of reassurance.
【Note】 The landing page shown above was not designed by our company.
※You can view our production portfoliohere.
Clicking the design opens the source website.
*The original site may have been modified or removed.
