LP design by New Graduate Recruitment Site

LP design by New Graduate Recruitment SiteLP information

Registration date 2026-05-15

https://www.daimaru-matsuzakaya.com/recruit/newgraduate/

Product/service name

New Graduate Recruitment Site

Categories

Graduate recruitment

Company name

Kabushiki Kaisha Daimaru Matsuzakaya Hyakkaten（Tokyo-to Koto-ku）

Color

We design LPs using Shades of grey

Image

These LPs have a "Simple" style design

Catchcopy

What were you born as?

Design

This LP is highly appealing in that it carefully constructs its worldview with an editorial design like a magazine, centered on the department-store-like "quality" and "cultural character". Rather than organizing and listing information like a typical recruitment site, it presents itself as "reading material" using photographs, whitespace, and typography, allowing visitors to actually experience the brand image itself.

Particularly striking are the irregularly arranged visuals and text layouts. By deliberately avoiding overly aligned compositions, it creates a sense akin to an art book, naturally conveying the company's emphasis on "sensitivity" and "aesthetic awareness". The use of whitespace is also skillful, producing a quiet sense of luxury without making the content feel cramped even when there's a lot of information.

Also, because the whole site is unified by a calm gray-based color scheme, the photos and text stand out and contribute to a refined impression. The choices of font sizes and typefaces are distinctive; by interweaving vertical text and smaller typography, it conveys the delicacy and dignity characteristic of a department store brand.

Furthermore, there's variation in how each section is presented, preventing a monotonous layout and contributing to the site's high level of finish. By effectively inserting photo cropping, circular visuals, and graphic elements, the visual flow is designed naturally. It's a recruitment LP with strong brand appeal that does not merely convey hiring information but expresses, through design, the "atmosphere of working at this company".