LP design by Miizu Rifuto Burashi

LP design by Miizu Rifuto BurashiLP information

Registration date 2026-05-12

https://www.makuake.com/project/miisliftbrush/

Product/service name

Miizu Rifuto Burashi

Categories

Skincare, Bodycare, Haircare

Company name

Miis Kabushiki Kaisha WinC（〒150-0043 Tokyo-to Shibuya-ku Dogenzaka 1-chome 12-ban-1-go Shibuya Maaku Shiti Uesuto 20-kai）

Color

We design smartphone LPs using Beige tones

Image

These smartphone LPs have a "Refined style" style design

Catchcopy

「o ro no myofascial care" the best lift care you've ever had

Design

Overall, the site is unified in a world view that conveys elegance and a high sensitivity to beauty, achieving a design that successfully balances trustworthiness and expectation for an anti-aging product. The color scheme, based on beige, gold, and soft pink, is attractive in that it creates a sense of luxury while leaving a soft, approachable impression.

In the hero/first view, showing the model's expression and the beauty of her skin on a large scale naturally evokes the aspiration of "I want to look like that," making for a very engaging introduction for a beauty product. The tones and lighting of the photographs are also consistent, ensuring the brand's world view remains intact throughout.

Structurally, the flow of "problem presentation → explanation of causes → product features → evidence → usage imagery → comparison → customer reviews" is very well organized, making this LP one that deepens user understanding and conviction step by step in line with user psychology. In particular, the heavy use of diagrams, before-and-after images, and numerical data is effective in adding logical persuasiveness in addition to sensory beauty appeals.

Furthermore, the white-space layout and typography are handled carefully, so even with a high volume of information it does not feel cramped and readability is maintained. By varying backgrounds and layouts between sections, the long-form LP avoids monotony and allows readers to progress at a good tempo.

The CTAs and price messaging are designed tastefully and not overly aggressive, which guides customers naturally to the purchase path without damaging the brand image. Overall, this LP achieves a high-level balance between an "expectation of beauty effects" and a reassuring sense of "seeming trustworthy" from both visual and information design perspectives.