LP design by Kurikura Wota Sabaa

LP design by Kurikura Wota SabaaLP information

Registration date 2026-05-11

https://www.crecla.jp/campaign/babylp001/

Product/service name

Kurikura Wota Sabaa

Categories

Water and Soft Drinks

Company name

Kabushiki Kaisha Nakku（〒163-0675 Tokyo-to Shinjuku-ku Nishi-Shinjuku 1-25-1 Shinjuku Senta Biru 42-kai）

Color

We design LPs using Pink shades

Image

These LPs have a "Cute style" style design

Catchcopy

Safe for preparing baby's milk — No.1 in usage by maternity clinics

Design

Overall, the site is unified in a gentle, clean aesthetic, creating a design that gives a sense of reassurance to baby and family segments. The soft color scheme centered on pink and pale blue, together with photographic expression that conveys natural light, creates an approachable and warm impression, which is appealing.

Although this is an information-rich LP, switching background colors and decorations for each heading makes section boundaries easy to understand, allowing users to read through a long vertical page without stress. In particular, '0 yen' and campaign appeals are designed with high visibility and large scale, making it easy for users to instantly grasp the benefits.

The use of photographs is also effective: rather than merely showcasing the product, showing parent-child daily life scenes naturally evokes usage imagery. Furthermore, an appropriate combination of illustrations and icons prevents the explanations from becoming too stiff and produces an overall gentle reading experience.

Around the CTAs, button colors and spacing design organize visual guidance, making the sign-up flow feel natural. Assuming smartphone viewing, the balance of font size, spacing, and information density is carefully adjusted, resulting in a highly readable LP.