LP design by Electric Cross Bike TB1

LP design by Electric Cross Bike TB1LP information

Registration date 2026-04-30

https://store.bscycle.co.jp/pages/tb1e-exclusive202507

Product/service name

Electric Cross Bike TB1

Categories

Bicycles and Bicycle Accessories

Company name

Burijisuton Saikuru Kabushiki Kaisha（〒362-0072 Saitama-ken Ageo-shi Nakazuma 3-chome 1-1）

Color

We design LPs using Green tones

Image

These LPs have a "Stylish type" style design

Catchcopy

Add a +ONE splash of color to everyday life — TB1e Supesharu Karaa E.X Modan Guriin available for pre-sale on the online store

Design

When looking at this LP's design as a whole, a notable feature is that the 'design for selling' has been crafted very carefully. I will summarize the good points, focusing only on the essence.

1. Clear story structure (designed to sell through flow)

First view → usage scenes → functions → details → product → reliability
Information deepens step by step following the user's understanding process

2. Each section has a clear role

Usage scenes are divided into Scene01〜04
Sections like 'feature introduction' and 'product details' are organized without mixing
→ This directly improves readability and ease of understanding

3. Excellent use of photography

Lifestyle scene photos (city riding / weekends / commuting)
Shows the “experience” rather than the product alone
→ Able to appeal with value rather than specs

4. Color tone matches the brand

Unified around Minto Guriin
Enhances cleanliness, lightness, and an urban impression
→ Visuals align with the product concept

5. Appropriate emphasis and contrast of information

Headlines are large, body text is compact
Important points are emphasized with bands or boxes
→ Key points can be picked up even when scrolling

6. Simple presentation of 'difficult functions'

Technical elements like dyuaru doraibu are explained with diagrams + short text
Not overly technical, easy to understand
→ Prevents drop-off

7. Even for a long-form LP there is rhythm

Photo → text → diagram → photo repeat
Layout changes keep it from becoming monotonous

8. The product section firmly collects the 'reasons to buy'

At the end it presents the standalone product, specs, and comparisons
It closes in the order: emotion (desire) → reason (conviction)

9. Skilled placement of reassurance elements later in the flow

Warranty, support, and brand information are placed in the latter half
→ Reinforces trust at the point when interest has increased

In summary, this LP excels in achieving at a high level the classic e-commerce structure of attracting emotionally → making the user understand → convincing them.