LP design by Aifuru Home Nationwide Simultaneous Open House Comfort Experience Day

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Aifuru Home Nationwide Simultaneous Open House Comfort Experience Day LP design (architecture / Multi-color type / Stylish type) PC version

Aifuru Home Nationwide Simultaneous Open House Comfort Experience Day LP design (architecture / Multi-color type / Stylish type) Mobile version

LP design by Aifuru Home Nationwide Simultaneous Open House Comfort Experience DayLP information

Registration date 2026-04-30: https://www.eyefulhome.jp/lp/real_sumai/
Product/service name: Aifuru Home Nationwide Simultaneous Open House Comfort Experience Day
Categories: architecture
Company name: Kabushiki-gaisha LIXIL Jutaku Kenkyujo（〒141-0033 Tokyo Shinagawa-ku Nishi-Shinagawa 1-1-1 Osaki Garden Tower）
Color: We design LPs using Multi-color type
Image: These LPs have a "Stylish type" style design
Catchcopy: Held nationwide and open to the public — Come, See, Be Convinced: The Reality of Home Living
Design: Strengths

1. Sense of reassurance and worldview in the first view

Photos of family life intuitively convey an image of everyday living
The copy is gentle and aligns with the target (families)
The structure makes it unlikely for users to drop out even in the early stages of considering housing

2. Clear story/flow design

The flow "Event Information → Case Examples → Features → Customer Testimonials → Offer" feels natural
First-time users can proceed to read without confusion

3. Strong presentation of completed projects

A large number of photos makes it easy to imagine concrete daily life
The layout optimized for vertical scrolling creates an immersive feel

4. Appropriate placement of trust elements

Testimonials, case examples, and explanatory content are balanced
The ratio of text to visuals is good, reducing reading fatigue

5. CTA design is clear

Actions such as tours and visit reservations are concrete
Because the offer is strengthened in the latter half of the page, the conversion flow feels natural

6. Good mobile optimization

Easy to read as a vertically long LP, and element separation is clear
Color coding by section enhances visibility
Overall evaluation

As a housing LP, the balance of "reassurance, concreteness, and user flow" is good, resulting in a classic yet highly polished structure. In particular, the use of photos and story design are strengths, making it well suited to users in the consideration stage.