LP design by Hanayoi

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LP design by HanayoiLP information

Registration date 2026-04-17: https://www.kirin.co.jp/alcohol/rtd/hanayoi/
Product/service name: Hanayoi
Categories: Other alcoholic drinks
Company name: Kirin Horudingusu Kabushikigaisha（Tokyo-to Nakano-ku）
Color: We design LPs using Beige tones
Image: These LPs have a "Health and Wellness" style design
Catchcopy: Hanayoi
Design: A highly refined design that carefully expresses the product's gentleness and elegance. Throughout, a soft color palette based on pale pinks and beiges is used consistently, intuitively conveying the brand image of "light, pleasant moments." In the first view, the combination of people and natural light is striking, creating a composition that evokes a relaxed atmosphere and special moments within everyday life. In addition, the scene-by-scene proposals and product introductions are organized alongside photographs, making it easy to concretely imagine drinking scenes, which is also appealing. Furthermore, the use of whitespace in the layout and gentle gradients makes the long landing page comfortable to read through. Overall, this is a highly complete LP in which elegance, relatability, and visual beauty are well balanced and fused.