LP design by Hakone Furiipasu

LP design by Hakone FuriipasuLP information

Registration date 2026-04-14

https://www.hakonenavi.jp/lp/hakone-freepass/

Product/service name

Hakone Furiipasu

Categories

Domestic and international travel

Company name

Odakyu Dentetsu Kabushiki Kaisha（Tokyo-to Shinjuku-ku）

Color

We design LPs using Orange tones

Image

These LPs have a "Simple" style design

Catchcopy

It's such a waste not to have it.

Design

This LP has a very approachable design that balances the fun and clarity of the sightseeing service. Overall, the bright color scheme centered on orange is striking and intuitively conveys positive impressions such as a sense of value and excitement. In the first view, the combination of the catchphrase and tourist photos is excellent in that it allows users to immediately visualize the service's appeal and usage scenes. Additionally, the explanations using map illustrations are very easy to understand, and the layout's ability to give a natural grasp of the entire area and an image of movement is also appealing. Furthermore, because recommended routes and fare comparisons are presented concretely, users can more easily imagine ways to use the service that suit them and proceed smoothly with their decision-making. There are also participatory elements such as diagnostic-style content, which creates a favorable impression by allowing users to deepen their understanding while enjoying themselves. Overall, it is an attractive LP whose design successfully combines visual enjoyment and clarity of information to increase users' willingness to use the service.