LP design by Kaga-bou Hojicha Latte

LP design by Kaga-bou Hojicha LatteLP information

Registration date 2026-04-14

https://www.haagen-dazs.co.jp/products/special/kaga-bo-hojicha-latte/

Product/service name

Kaga-bou Hojicha Latte

Categories

ice

Company name

Haagendattsu Japan Kabushikigaisha（Tokyo Meguro-ku）

Color

We design smartphone LPs using Multi-color type

Image

These smartphone LPs have a "Japanese style" style design

Catchcopy

We brewed an exceptional hojicha latte.

Design

This is a highly accomplished design that very beautifully conveys the world of wa (Japanese aesthetic) and a sense of refinement. Throughout, the effective use of red, gold, and traditional Japanese patterns intuitively communicates the traditional character and specialness of the product "Kaga-bou Hojicha." In the hero area, large, sizzle-rich visuals of the drink and ice cream are prominently placed, which is very appealing because they can instantly evoke the image of the flavor. Also, elements such as texture and the creaminess of the milk are carefully captured in the photographs, so the product's deliciousness is conveyed clearly and visually. Furthermore, features like "toasty aroma" and "milkiness" are organized simply, so the information is neither excessive nor insufficient and can be read comfortably. Reviews and descriptive text are also written in a gentle tone, which creates empathy without compromising the overall elegance of the brand, leaving a favorable impression. Overall, it is a very attractive LP that blends tradition, refinement, and tastiness at a high level.