LP design by 「chobichiku」 Project

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LP design by 「chobichiku」 ProjectLP information

Registration date 2026-04-10: https://www.suntory.co.jp/water/tennensui/chobichiku/
Product/service name: 「chobichiku」 Project
Categories: Water and Soft Drinks
Company name: Santorii Hoorudingusu Kabushiki-gaisha（Osaka-fu Osaka-shi）
Color: We design LPs using Shades of blue
Image: These LPs have a "Refreshing type" style design
Catchcopy: Let's prepare, little by little.
Site Description: To remove the preconceived notion that "stockpiling is something special" and encourage people to think of it as more familiar. We decided to call the small, everyday preparations you can do in daily life "chobichiku." Why not start little by little from today?
Design: The soft, friendly illustrations and the reassuring blue-based color scheme are very striking, conveying the theme of disaster preparedness in a positive way without making it feel too heavy. The visual expressions using catchphrases and numbers are intuitive and easy to understand, and the way the introduction is designed to naturally make users consider it as their own issue is also impressive. Furthermore, the card-style information layout and the balance between illustrations and photographs maintain readability, and because the structure deepens understanding step by step as you scroll, it feels like a highly refined design that successfully combines informativeness with approachability.