Higaeri Onsen Shisetsu 'Kinokayu'(corporate)

Higaeri Onsen Shisetsu 'Kinokayu'(corporate)LP information

Registration date 2026-04-10

https://konokayu.jp/?=1

Product/service name

Higaeri Onsen Shisetsu 'Kinokayu'

Categories

Domestic and international travel

Company name

Higaeri Onsen Shisetsu 'Kinokayu'（）

Color

We design smartphone LPs using Green tones

Image

These smartphone LPs have a "Simple" style design

Catchcopy

Design

Overall, the design is calm and carefully expresses tranquility and quality, conveying a relaxed atmosphere the moment you arrive. In the first view, large actual space photographs are used and ample whitespace is provided, which naturally communicates the facility's appeal while suppressing visual noise. The incorporation of curved layouts and soft decorations is also striking, creating a combination of approachable warmth and elegance without stiffness.

The color scheme is very cohesive, built around natural greens and beiges, which evokes harmony with nature and a sense of security. Accent colors are restrained and do not assert themselves, so the overall tone remains intact. They particularly blend well with the tones in the photographs, resulting in a design that is visually low-stress. The hierarchy of information is subtly expressed through color as well, which is favorable because it doesn't interrupt the browsing flow.

In terms of composition, the information layout is simple and well-organized, creating an intuitive flow that makes the content easy to understand. The design naturally guides the eye from top to bottom, allowing users to view each section without strain. Notices, facility introductions, access information, and other necessary details are placed without omission or excess, each standing independently yet fitting within a unified worldview. Additionally, the way photo-focused sections are used is effective, conveying appeal without relying too heavily on words.

Overall, it is a design that prioritizes 'comfort' and a 'sense of security' rather than flashiness, and it seems well matched to the target audience. It is not only visually beautiful but also considerate of ease of information delivery and the consistency of brand image, making it feel like a highly polished landing page. Rather than having major improvement points, refining the details of the experience while maintaining this atmosphere would further enhance its appeal.