LP design by All-Free that cares for your body

LP design by All-Free that cares for your bodyLP information

Registration date 2026-02-24

https://www.suntory.co.jp/non-al/allfree/karada-allfree/

Product/service name

All-Free that cares for your body

Categories

Beer and Happoshu

Company name

Suntory Holdings Co., Ltd.（Osaka City, Osaka Prefecture）

Color

We design LPs using yellow

Image

These LPs have a "Health and Wellness" style design

Catchcopy

Enjoy your meals more.

Site Description

Tiliroside derived from rose hip reduces visceral fat! All-Free that cares for your body.

Design

Overall, the design is very friendly and positive, and I feel it is a highly accomplished brand page that conveys the concept of "All-Free that cares for your body" intuitively. Although it is a functional beverage, it avoids stiffness and an overly technical tone, and successfully establishes the impression of a product you can choose with pleasure — which is very appealing.

The first view is particularly striking: the bright yellow background and the expressions of the people instantly convey feelings of "fun," "delicious," and "positive." While health is the theme, it avoids a strict or austere mood and instead has a lightness that can be naturally incorporated into everyday life, giving the impression of a broad target audience.

The overall color scheme is also very well done: by centering on a gold-leaning yellow, it evokes images of beer and a sense of satisfaction while also maintaining a feeling of lightness and healthiness. The combination with white and pale gray avoids any sense of pressure, making long pages less tiring to read. The frequent use of circular motifs also contributes to a sense of softness and reassurance.

The presentation of information is also very careful; sections like "Customer Voices," "Ingredients," "Raw Materials," and "FAQ" are explained in an accessible way without becoming overly complicated. In particular, the use of graphs and icons is skillful, making the explanation of functionality visually easy to understand so that readers can proceed with a sense of conviction even without specialist knowledge.

Also, the use of illustrations and photos of people strongly supports the sense of friendliness, and by showing not just the product but people enjoying it, the page naturally allows users to imagine usage scenarios. Rather than force-feeding the health value, pairing it with enjoyment strikes a very good balance.

Overall, this design skillfully integrates functionality, reassurance, and enjoyment, simultaneously creating both the "reasons to choose" and the desire to drink. The light and positive brand experience is consistent, and I think the design expresses the product very attractively as something that fits into everyday life.