LP design by ZERO

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LP design by ZEROLP information

Registration date 2026-01-22: https://www.lotte.co.jp/products/brand/zero/
Product/service name: ZERO
Categories: chocolate
Company name: LOTTE（Tokyo-to Shinjuku-ku）
Color: We design smartphone LPs using Beige tones
Image: These smartphone LPs have a "Natural style" style design
Catchcopy: Sugar-free, zero sugar content
Design: This LP subtly expresses the values of the ZERO series — 'sweetness without compromise' and 'a snack that fits into daily life' — by combining a gentle color scheme based on beige with hand-drawn style illustrations. The layout, organized by product category, provides clear visibility and intuitively conveys the breadth of the product lineup. By unifying content such as doctor supervision, reviews, and recipes under a single tone, it naturally achieves both trustworthiness and approachability. Overall, it feels like a reassuring brand experience-oriented LP that seamlessly connects health consciousness with deliciousness.