LP design by CANBUStheory

LP design by CANBUStheoryLP information

Registration date 2025-11-28

https://www.daihatsu.co.jp/lineup/move_canbus/special/theory/

Product/service name

CANBUStheory

Categories

bike

Company name

Daihatsu（Ikeda City, Osaka Prefecture）

Color

We design smartphone LPs using Beige tones

Image

These smartphone LPs have a "Natural style" style design

Catchcopy

Adults have their own theories.

Site Description

This landing page is structured to convey its positioning as "the Canbus chosen by adults" while allowing users to fully appreciate the worldview of the Daihatsu "Move Canbus theory".

Design

In the top first view, a navy CANBUS and a composed man are featured side-by-side, accompanied by the bold tagline "For adults, the adult CANBUS." The deep blue background and square photo layout evoke a sense of sophistication and neatness rather than cuteness, instantly conveying that this is a different line from the conventional "girly Canvas."

Immediately after scrolling, "MYCANBUSTORY with theory" shifts the scene to a space resembling an atelier and shop, depicting a day in the life of the protagonist in a story-like format. The flow of preparing to open the shop in the morning, loading wood and tools into the car, heading to a client's forest or workshop, returning, and resuming work, is conveyed through a combination of horizontal photos and short, handwritten-style texts, culminating in the message "What kind of self will I continue to be today?" This shows how CANBUS naturally blends in as a "partner for work and life." Here, there is almost no explanation of specifications; instead, a calm tone, reminiscent of reading a lifestyle magazine, is maintained through ivory paper textures, pencil-sketch-style illustrations, and navy handwritten text.

In the subsequent EQUIPMENT section, the background color is brightened slightly, and specific features such as the ease of use of the sliding doors, accessibility to the cargo space, the ability to fold down the rear seats for long items, and storage around the driver's seat and cup holders are carefully presented with photos and explanatory text. However, even here, it's not just a list of features; the descriptions connect to the protagonist's work scenes from earlier, with phrases like "materials fit neatly even when loaded" and "coffee won't easily spill when placed." The characteristic approach is to introduce specifications as "equipment for comfortably continuing one's work."

In the latter half of the page, the background switches to navy, elevating the tone for accessory introductions and a TVCM call-to-action. In the ACCESSORY section, a large image prominently displays various Canvas models, including colors other than theory, lined up in front of a street corner shop, allowing users to collectively learn about "accessories that color the world of Move Canvas." Below this, a TVCM section with an embedded video follows, guiding users to experience the worldview seen on the LP once more through video. The page concludes with a simple "SHARE" icon, subtly encouraging users to share the brand story on SNS.