LP design by Sanmaruku Kafe

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LP design by Sanmaruku KafeLP information

Registration date: https://www.saint-marc-hd.jp/lp/cafe/product/madewithkitkat/
Product/service name: Sanmaruku Kafe
Categories: Events, Campaigns, Experiences
Company name: Kabushiki-gaisha Sanmaruku Horudingusu（Okayama-ken Okayama-shi Kita-ku）
Color: We design LPs using Brown tones
Image: These LPs have a "Cool style" style design
Catchcopy: Premium Chokokuro & Sweets Made with KITKAT
Site Description: A visual that uses a rich chocolate drape as the background creates an immersive sensation that makes you imagine even the "aroma" from the moment you open the page. Rings and bands punctuated with the brand color red guide the eye and powerfully emphasize the collaborative and special-feel. At the beginning, the lineup and "11/6 START" are shown prominently, and thereafter the layout cleverly conveys texture for each product with cross-sections, close-ups, and shots of flying crunch. Diagonal section transitions create rhythm, and the contrast of a dark background with white text makes the copy easy to read. Within a unified palette of limited colors, the package and cup logos function as accents, and it concludes by directing users to the sales information. I feel that the richness of the flavor and the excitement of the campaign are convincingly presented through photos and typography alone.