LP design by Morinaga Amazake

LP design by Morinaga AmazakeLP information

Registration date

https://www.morinaga.co.jp/amazake/present-2025autumn/

Product/service name

Morinaga Amazake

Categories

Events, Campaigns, Experiences

Company name

Morinaga Seika Kabushiki Kaisha（Minato-ku, Tokyo）

Color

We design LPs using Red tones

Image

These LPs have a "Health and Wellness" style design

Catchcopy

Morinaga Amazake: three campaigns underway!

Site Description

With a warm, deep red as the base, and washi-like textures and scattered ume motifs, the overall world instantly evokes the gentleness and seasonality of amazake — this LP is extremely well executed. The first view (hero area) uses a slider to succinctly present the three campaigns, and immediately below each is explored carefully one by one, so even with a large amount of information users do not get lost. Each block repeats the flow: headline → key points → entry steps → CTA, creating a pleasant visual rhythm, and the “white obon”-style product lineup module inserted between sections generates breathing room and contrast, contributing to both readability and brand character. The body copy is contained in rounded-corner cards, visualizing explanations with muted-color subheadings and icons. Forms and application procedures are illustrated to proactively relieve user concerns, and the buttons along the input path are made more saturated and standardized at a reliably tappable size. Photography frequently uses steam and dining-table scenes; the storytelling, which raises desire in the order of emotion > function, is excellent. Deadlines, eligibility, and precautions for each campaign are clearly organized, which also enhances trustworthiness.