LP design by Hokuriku Destination Campaign After Campaign

LP design by Hokuriku Destination Campaign After CampaignLP information

Registration date 2025-10-29

https://www.jr-odekake.net/navi/hokurikuafterdc/

Product/service name

Hokuriku Destination Campaign After Campaign

Categories

Domestic and international travel

Company name

West Japan Railway Company（2-4-24 Shibatanichome, Kita-ku, Osaka-shi）

Color

We design LPs using Shades of blue

Image

These LPs have a "Simple" style design

Catchcopy

JAPANESE DELICIOUS HOKURIKU

Site Description

This is the official website page for "Hokuriku Destination Campaign After Campaign".

Design

With washi-style green and navy key colors, it gracefully unifies the worldview of "The Beauty of Japan is in Hokuriku," and the introduction, starting with food visuals, instantly evokes the expectation of "deliciousness x travel." The balance of vertically arranged typography utilizing white space and English text reinforces a sense of quality, while in the upper section, campaign announcements and press releases, followed by appeals for discounts, free passes, and point initiatives, are clearly arranged in a card layout. The "Recommended Plans" in the middle section present major companies' logos in a grid, simultaneously ensuring trustworthiness and comparability, and the CTA to the membership service "tabiwa" naturally functions as a conduit for action. In the latter section, scenic trains and special content are linked with evocative photographs, guiding users smoothly to a final reservation while expanding their imagination from information to experience. The flow of gaze, colors, white space, and button consistency are pleasant, making it a highly polished LP that seamlessly bridges the region's charm with concrete booking methods.