LP design by SP Rich Moist Lotion

LP design by SP Rich Moist LotionLP information

Registration date

https://www.shinnihonseiyaku.co.jp/s/CPCF306132/

Product/service name

SP Rich Moist Lotion

Categories

Skincare, Bodycare, Haircare

Company name

Shin Nihon Seiyaku（Fukuoka-shi, Fukuoka-ken）

Color

We design smartphone LPs using yellow

Image

These smartphone LPs have a "Refined style" style design

Catchcopy

For moisturized, plump skin

Design

This LP, themed "moisturizing preparation" for autumn/winter, intuitively conveys a rich sense of hydration through a warm color scheme of beige, terracotta, and gold, along with washi texture. In the first view, bottle photos, award and satisfaction badges, and limited prices can be seen at a glance. Thereafter, it gently explains with diagrams and illustrations in the order of "dryness concerns → reasons for intensive moisturizing → how to use → advantageous sets." Cuts such as "The 3 Secrets" and penetration images immediately convey the benefits, while word-of-mouth-like speech bubbles and numerical data reinforce trust. The price list is card-formatted by set, prominently displaying discount rates and special offers, and an orange CTA is placed at the end of the line of sight, preventing any confusion. The spacing between elements and the paragraph rhythm are also comfortable, with text size and contrast that are easy to read even on smartphones. This LP achieves a high level of seasonality, quality, and practicality, making it a good example of a beauty LP that smoothly guides users toward purchase.