LP design by Choco Pie CHOCOPIE

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LP design by Choco Pie CHOCOPIELP information

Product/service name: Choco Pie CHOCOPIE
Categories: Snack foods, gum, and candy
Company name: Lotte（Shinjuku-ku, Tokyo）
Color: We design smartphone LPs using Beige tones
Image: These smartphone LPs have a "Natural style" style design
Catchcopy: Wholesome Happiness
Site Description: This is the brand website for Choco Pie, celebrating its 40th anniversary with its "moist cake and rich chocolate." It introduces product information, arrangement recipes, and 40th-anniversary special projects.
Design: This LP design, themed around Lotte's "Choco Pie," is characterized by a warm color palette and a friendly atmosphere overall. It primarily uses light beige and yellow, with red accents, creating a design that evokes a homely feel and a sense of security. It visually appeals to the fluffy texture and rich chocolate flavor of Choco Pie while also creating an approachable atmosphere.