LP design by Ichikawa Mikako's COLORFULDAYS

LP design by Ichikawa Mikako's COLORFULDAYSLP information

Registration date 2024-09-04

https://www2.nissan.co.jp/SP/DAYZ/COLORFUL/

Product/service name

Ichikawa Mikako's COLORFULDAYS

Categories

Bicycles and Bicycle Accessories

Company name

NISSAN（Yokohama City, Kanagawa Prefecture）

Color

We design smartphone LPs using Orange tones

Image

These smartphone LPs have a "Simple" style design

Catchcopy

A moment of relaxation at a soba restaurant.

Site Description

Regarding the composition, photos and text are arranged asymmetrically, giving the page a sense of movement. Efforts have been made to avoid monotony by framing photos with arch-shaped borders and overlapping images with slightly different angles to create a sense of depth. Even with separate sections, the overall harmony is likely thanks to cohesive design elements and a visual sense of rhythm.

Design

This landing page boldly utilizes multiple vibrant colors. Distinct color blocks like orange, red, pink, blue, and beige divide the page into various sections, each serving to convey a different atmosphere or message. The colors are consistently arranged to evoke a unified brand message, resulting in a strong visual impact. Additionally, varying the background color for each section facilitates natural scrolling for users, creating a pleasant visual rhythm.
The design conveys an image that is bright and colorful, while also emphasizing cleanliness and spaciousness. Notably, the frequent appearance of natural scenery and outdoor settings evokes a sense of freedom and refreshment, distancing users from the urban bustle. The visuals are rich in everyday life, making them approachable and enabling users to envision how products and brands seamlessly integrate into their daily routines. Overall, the design leaves an impression of advocating an enjoyable lifestyle to its audience.