LP design by WHITHWHITE sunscreen

LP design by WHITHWHITE sunscreenLP information

Registration date 2024-06-20

https://item.rakuten.co.jp/tsurunishi/906b073dsjp9b/?sp=1

Product/service name

WHITHWHITE sunscreen

Categories

Skincare, Bodycare, Haircare

Company name

Irumerudo（Ofukamachi, Kita-ku, Osaka-shi, Osaka-fu）

Color

We design smartphone LPs using White-based

Image

These smartphone LPs have a "Clean-cut" style design

Catchcopy

Protects you from daily UV rays

Site Description

I will analyze the design of this landing page (LP), highlighting neutral and positive points. This landing page introduces the sunscreen cream "WHITHWHITE." The overall design is simple and clean, structured to emphasize the product's effectiveness and ease of use. First, regarding the color scheme, it is based on white and light blue, visually representing the product's cleanliness and freshness. This emphasizes reliability and reassurance as a UV protection product. The use of dark blue for important information and effect-displaying sections enhances visibility. The layout is also very clearly organized. The product's main features are prominently displayed at the top, making them easy to understand at a glance. The high UV cut effects like "SPF50+" and "PA++++," and ease of use features such as "can be removed with soap" and "smooth texture" are attractively highlighted. Additionally, the high review rating of 4.59 is visually prominently placed, enhancing the product's credibility. Furthermore, incorporating actual user voices like "I bought it in bulk!" and "I'll keep using it!" has the effect of stimulating purchase intent. This makes users feel inclined to try the product. Particularly noteworthy is the use of an image showing multiple product packages lined up. This visually conveys the product's quantity and post-purchase satisfaction more easily. Additionally, the catchphrase "Skincare UV formula that protects you" clearly communicates the product's role and value. In summary, this LP has a very clear visual design with well-organized information, allowing users to intuitively understand the product's benefits. The balance of colors and layout is well-executed, successfully conveying the product's effectiveness and reliability. This design has strong appeal, especially for users seeking high effectiveness and ease of use in a sunscreen.