LP design by Yoshinoya Kuromi-fication Project App Point Campaign

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LP design by Yoshinoya Kuromi-fication Project App Point CampaignLP information

Registration date 2024-05-27: https://www.yoshinoya.com/special/kuromi_202403/
Product/service name: Yoshinoya Kuromi-fication Project App Point Campaign
Categories: Events, Campaigns, Experiences
Company name: Yoshinoya（Tokyo Metropolitan Chuo Ward）
Color: We design smartphone LPs using Purples
Image: These smartphone LPs have a "Cute style" style design
Catchcopy: Join with the app! Collect points and get exclusive merchandise!
Site Description: Sanrio's popular character "Kuromi" and Yoshinoya are collaborating for the first time! Accumulate points with the Yoshinoya official app and get exclusive merchandise featuring Yoshinoya x Kuromi original artwork! On days with a 9 in the date each month, you'll receive an additional point. One point will be awarded for every 500 yen (including tax) spent, and you can exchange points for exclusive merchandise based on the total points accumulated.
Design: This LP is designed around charming characters, creating an overall friendly atmosphere. The color scheme, based on pink and purple, gives a gentle and soft impression and is crafted to be particularly appealing to the target audience of young people and women. Abundant character illustrations are used, providing visual enjoyment and a sense of familiarity.